Clarity on changes to how nicotine is displayed

We take pride in delivering top-quality vaping products while maintaining a steadfast commitment to transparency, compliance, and your satisfaction. To further this mission, we’re introducing an important update to how we display nicotine strengths on our product labels. This change is designed to make it easier for you to understand and compare nicotine levels across our offerings, ensuring you can confidently choose the right product for your needs.

What’s Changing?

We’re enhancing our labelling system, a process that began with our Vorteke Maxx range last year and is now expanding to all our brands. Here’s a breakdown of what you’ll see:

• Front Label Update: The nicotine strength on the front of each bottle will now reflect the “freebase equivalent.” This is a standardised measure that simplifies comparing nicotine levels across different vaping products, whether they contain nicotine salts or traditional freebase nicotine.
• Back Label Details: The original nicotine salt strength—what you’ve been accustomed to—will remain prominently displayed on the back of the bottle for your reference and continuity.

Why Are We Making This Change?

Our priority is to provide you with clear, consistent, and reliable information. The vaping industry offers a variety of nicotine types, and strengths can sometimes feel confusing to compare. By adopting the “freebase equivalent” as the front-label standard, we’re aligning with best practices to:

• Offer a universal benchmark for nicotine strength, making it easier to compare our products with others in the market.
• Help you select the nicotine level that best matches your vaping preferences, whether you’re a longtime customer or exploring our range for the first time.
• Ensure compliance with evolving industry standards while keeping your experience at the forefront.

This update reflects our proactive effort to enhance clarity without compromising the quality you expect from us.

What Does “Freebase Equivalent” Mean?

If you’re unfamiliar with the term, don’t worry—we’re here to explain it in simple terms. Nicotine comes in two main forms in vaping products:

• Nicotine Salts: Known for their smooth delivery, often used at higher concentrations for a satisfying experience with less throat irritation.
• Freebase Nicotine: The traditional form, typically found in lower concentrations and known for a stronger throat hit.

The “freebase equivalent” is a calculation that converts the nicotine salt strength into what it would feel like if it were freebase nicotine. This gives you a consistent point of comparison.

For Example:
A bottle with a “20mg/mL freebase equivalent” on the front might contain a higher concentration of nicotine salts (e.g., 36mg/mL), but its effect will be comparable to vaping 20mg/mL of freebase nicotine. The back label will still list the exact nicotine salt strength (e.g., 36mg/mL) so you have the full picture.

This approach ensures you’re never left guessing about what you’re vaping.

The Product Itself Isn’t Changing

We want to reassure you that this update is strictly about labelling. The liquid inside every bottle—the formulation, flavour profile, nicotine content, and overall quality—remains identical to what you know and love. Your vaping experience will stay consistent; only the way we present the information is evolving.

Transition Period: What to Expect

As we roll out this change across our entire product lineup, there will be a brief transition period where you might encounter bottles with either the old or new labelling. Here’s how to handle it:

• Old Labels: Some bottles may still show the nicotine salt strength (e.g., 36 mg/mL) on the front. The back label will include the freebase equivalent (e.g., 20mg) for reference.
• New Labels: Updated bottles will display the freebase equivalent (e.g., 20 mg/mL) on the front, with the nicotine salt strength (e.g., 36 mg/mL) on the back.

Rest assured, whether you receive an old or new label, the nicotine strength inside is exactly what you ordered. The dual-labelling during this phase ensures you always have the information you need.

Frequently Asked Questions (FAQs)

We’ve put together answers to some questions you might have about this update:

• Q: Why is the freebase equivalent on the front instead of the nicotine salt strength?
  A: The freebase equivalent offers a standardised way to compare nicotine levels across products, making it simpler for you and your customers to make informed choices.
• Q: Has the amount of nicotine in the bottle changed?
  A: No, the nicotine content is unchanged. This is purely a labelling adjustment to improve clarity.
• Q: What if I get bottles with different labels in the same order?
  A: During the transition, this is possible. Check the back label for full details—both old and new labels will provide the same accurate information.
• Q: How long will the transition period last?
  A: We’re working diligently to complete the rollout by early April, though timing may vary slightly depending on stock and production schedules.
• Q: Will this affect how the product feels when I vape it?
  A: Not at all! The vaping experience—flavour, smoothness, and satisfaction—remains exactly the same.

If you have other questions, feel free to reach out—we’re here to help!

Our Commitment to You

Your trust means everything to us, and we’re dedicated to making this transition as smooth as possible. If you need clarification, additional examples, or support with this update, our team is just a call or email away. We’re happy to assist with any questions or concerns you might have.

Thank you for choosing Vape Traders NZ. We’re grateful for your continued partnership and look forward to serving you with the same exceptional products and service, now with even clearer labelling to enhance your experience.