The Power of the Counter: Small Changes, Big Sales

In today’s evolving vape retail landscape, staying compliant doesn’t mean losing sales momentum — it means working smarter. And one of the smartest places to start? Your counter.

The front counter is more than a checkout zone. It’s the last place every customer visits and the first space they notice when entering your store. Done right, this space becomes a high-impact sales engine — without needing a single banner, discount, or promotion.

Here’s how to make it work for you.

🔝 Front-of-Counter = Front-of-Mind

Your counter is your most valuable real estate. Place your easiest-to-sell, highest-margin items here — think entry-level hardware, nicotine salt lines, and accessories like charging cables or pods.

These items do three things:

• Spark curiosity from new and returning customers

• Encourage impulse purchases

• Invite natural, compliant conversations

Reminder: You can display product name, variant, and price using black text on a white background, in Helvetica no larger than 16pt. Keep it factual.

🪟 Keep It Clean and Rotated

The counter should feel organized, not cluttered. Rotate featured products weekly to:

• Keep regulars noticing what’s new

• Prompt questions without any hard sell

• Give staff a reason to talk about use, storage, or flavor options — which is fully allowed

💬 Boost Conversation Without Breaching Compliance

Staff can’t initiate product promotion, but they can answer questions and provide factual info. When your counter space is used to spotlight a product, customers are more likely to ask:

• “What’s this one like?”

• “Is that a new version?”

That opens the door to useful, compliant dialogue. Think:

“That’s the Puk. pod system. It’s compatible with Puk. pod battery and comes with a USB-C charger.”

Or:

“That’s a nicotine salt liquid. Some customers switching from smoking find it smoother.”

🪞 Use Visual Hierarchy, Not Hype

Arrange your display so premium, newer products are at eye level, and budget-friendly or fast-moving items are just below. Use clean, minimal signage — no exaggerated claims or flashy design.

This creates a “quiet authority” — it draws attention without shouting for it.

🧼 Tips to Keep Your Counter Working Hard

• Clean and reset weekly to avoid product blindness

• Label clearly with permitted info

• Place MoH-approved signage nearby if applicable

• Train staff to feel confident answering common product questions within legal limits

🤝 Your Partner in Smart Store Design

At Vape Traders, we know the little things make the biggest difference. If you want support creating an efficient, compliant counter setup that drives results, get in touch. We’re here to help — not just with product, but with strategies that work.